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For Phame CI, everything begins with in-depth data. Our analytics services give you comprehensive insights into your business, trade area, and customers. We then use the data insights as a roadmap to take your business and your brand to the next level.

CONSUMER INSIGHTS

Find your ideal customer!

Analytics

Core Customer Profile Trade Area Analysis Site Selection Analysis Competitor Analysis Location Study

Core Customer Profile

Segment customers into profile types to gain in-depth marketing insights

Features:
Up to 71 Segmented Types Lookalike Audience Generation Preferred Marketing Channel Analysis Personalized Marketing

Trade Area Analysis

Gain a deeper understanding of your trade area to maximize your opportunities

Features:
Customer Mapping Total Opportunity Breakdown Prospect Identification

Site Selection Analysis

Choose winning locations with comprehensive site scoring

Features:
Site Scoring Demand Analysis Competitor Analysis

Competitor Analysis

Understand who your competitors are to discover your competitive edge.

Features:
Business Model Comparison Risk Analysis Demand Analysis

Campaign Analysis

Track the success of your marketing campaigns with the PHAME dashboard

Features:
Total Campaign Impressions Click-Through-Rate Visits-Per-Click Conversion Tracking

Location Study

Use Mobile Targeting To Reach Consumers Who Visit Locations Important to Your Business! Location Study points of interest you desire: Study your location, your competitors’ locations, and any location that interests you to gain consumer insights.

Features:
Gain powerful information, such as: – Your location traffic against your competitors – Days between visits – Segmentation data – And more

Marketing

Addressable Geofencing
Programmatic Display
Connected TV & OTT Advertising
Amazon DSP
Curated Audiences
Social Media Marketing
Keyword Contextual Search
Direct Mail
Paid Search

Addressable Geo-Fencing

Create digital perimeters around locations to engage qualified prospects.

Features:
Competitor Geofence Event Targeting Retargeting Campaigns Conversion Zone Tracking

Programmatic Display

Automate ad buying across digital channels viewed by your target audience

Features:
Real-Time Bidding Fully Automated Mobile, TV, & Online Search Advertising

Social Media Marketing

Combine PHAME data with Facebook interest selections to discover new audiences

Features:
Lookalike Audience Generation Geographical Targeting Facebook Lead Ads

Connected TV & OTT Advertising

Air video ads on smart TVs and streaming devices like Roku

Features:
Geofence Targeting URL Link Enabled Increased Brand Awareness

Amazon DSP

Tap into Amazon’s purchase history to find shoppers with the intent to buy the products you sell and market directly to them on the Amazon-owned websites they visit every day

Features:
Identify high-value keywords and optimize targeting strategy Manage Sponsored Product, Sponsored Brand, and Product Display Ad Campaigns

Curated Audiences

Create specialty audiences around specific data attributes like language preference

Features:
Precision Marketing Personalized Messaging New Audience List Building

Keyword Contextual Search

Identify prospects who have searched for or visited pages featuring designated keywords

Features:
New Audience List Building Retargeting Campaigns Time Frame Specific

Paid Search

Serve prospects ads for your business directly on major search engines when they search for relevant keywords

Features:
Pay-Per-Click Google Ad Words Google & Bing Enabled Business Listings

Direct Mail

Hyper-target households or saturate high-density carrier routes with mailers

Features:
Hyper-Target Campaigns Carrier Route Saturation Direct Mail Responsive Analysis

Creative

Creative Design
Video Production
Landing Page Creation

Creative Design

Leverage data insights to craft promotions with personalized messaging and imagery and sent via the preferred marketing channel of each audience segment

Features:
Contextual design Ad creation for all Mediums Landing Page Creative Designated design team per client Design for all marketing channels

Video Production

Collaborate with PHAME and its partners to produce high-quality video content designed for digital marketing without purchasing any expensive equipment.

Features:
Customer Testimonials Ads for all mediums Event Video In-house screen content

Customer Profile Resolution

A geofence is drawn around the Point of Interest (POI) Permission based Mobile Ad IDs are captured along with other anonymized data. PHAME will take the anonymized data and serve ads to the Mobile Ad ID. Segmentation data is collected to build a profile of ad recipients.

Point of Interest

Gather Anonymized Permission Based Segmentation Data

Serve Video or Static Ads redirecting to landing page

Trade Area Analysis

Defining the Trade Area

Trade area defined by zip codes & demographic information and other customer data supplied by client.

Trade Area, including Multiple Points of Interest

Competitor Listening Study

BY GEOFENCING YOUR COMPETITORS AND TRACKING DEVICE IDs THAT MOVE IN AN OUT OF THE TARGETED AREA, PHAME CAN DEVELOP A PROFILE OF YOUR COMPETITORS’ CUSTOMER BASE. WE GIVE YOU AN HONEST ASSESSMENT OF YOUR COMPETITORS; DETERMINING WHO THEIR CUSTOMERS ARE, WHERE THEY LIVE, AND THEIR SHOPPING HABITS. WE CAN DETERMINE WHAT DIFFERENTIATES YOUR BUSINESS AND HOW BEST TO MARKET TO THEIR CUSTOMER BASE.